He sees to it that invitations and notices are mailed out. He is a day-in-and-day-out one-man membership drive. He sees to it that the hall rent and postage costs are collected from the membership. He arranges for speakers and plans for social events. He borrows chairs, promotes refreshments, dickers for halls, inserts notices in newspapers, and welcomes newcomers.

In a large club he may be twins, triplets, or even quintuplets. But no club is without him. He has the qualities of a Sunday School superintendent, a Scoutmaster, or an amateur orchestra leader. You have met him, or her, in lodge meetings, in the Rotary Club, in the Parent-Teachers' Association, or in the ladies' aid. All human organizations are dependent on such persons; it takes just one to make a political club.

When to Form a Club: Don't try to form a club unless you yourself are prepared to be this spark plug. I can recall at least two clubs, well and carefully planned by persons who had the temperamental qualifications, which never got further than a couple of meetings because the persons who planned them were tied up with other work and had assumed that they could start the ball rolling and then let the rank and file carry on.

It ain't so... except by rare accident.

Don't start a club unless you are prepared to stay with it and nurse it along during its lifetime. You may plan to keep it alive during one campaign and then let it die if it can't walk alone. Such a club can be very useful. Or you may plan it as a permanent community organization in which case the job never ends. However, in the latter case, you will probably come across one or more foster parents who can be depended on to carry on the good work even if you move out of town.

It is a lot more trouble to found and run a club than it is simply to be an active member and a precinct worker. However, if you live in an area where one ought to be founded and are willing to put out the amount of effort it takes to run a scout troop, then go right ahead. It takes no special talent as long as you are willing and know the techniques.

It is not even necessary to be the sort of person who makes friends easily and is known as "popular." I have seen clubs, successful clubs, run by persons who were neither intelligent nor pleasing in manner, but who had the single virtue of industry. However, the ability to make friends is so useful in running a club, and is, in fact, so useful everywhere in politics, that we will digress again and discuss it before taking up the techniques of forming and running a club.

Remember what John Henry said about the hog? "You got to friend him first. Then he friend you back." It's as easy as that.

The secret of popularity is to let people know that you like them.

Find something to like about a person and say so. There is always something about a person you can approve of- if the devil showed up you could at least compliment him on his industry.

I am not suggesting that you be insincere; I do suggest that you avoid being reticent. If you like something, say so.

You are standing beside Mr. Brown at a club dance. Mrs. Brown is on the floor. You say, "My, but Mrs. Brown dances beautifully, doesn't she? Nobody would think she was the mother of three kids."

It will please him without making him jealous; it's a tribute to his good taste. Ask him if he's got any new pictures of the kids. He has, he hauls out his wallet.

If you can't find something pleasant to say about pictures of kids I can't help you. But you can. At the very least you can note that one of them looks like his old man. There is always some sincere small remark you can make which is pleasant for him to hear. You don't have to lay it on with a shovel. Don't gush. Just be on the alert to say the nice things that occur to you and keep your mouth shut when a nasty crack seems opportune.

You can even compliment women on their hats. All right, all right, I know that is painfully dose to outright dishonesty if you look at it from the stand point of scientific truth, but we are not now in a physics laboratory - we meet on a social occasion; the rules are more flexible.

When you compliment a woman on her new hat, you are not necessarily making an esthetic endorsement; you are taking notice of the fact that she has made an effort to make herself attractive, for her husband, for you, and for others. It matters not that the thing on her head looks like a battered bird cage. You are praising in her a commendable social effort.

So, when you see a woman in a hat you don't recall having seen before, remark on it. Say, "I like your new hat," or, if you can't carry that off with a straight face, say "I see you have another new hat!" in an enthusiastic tone of voice. The word "another" implies that she is the sort of stylish female who has a new hat every week; the tone of voice implies that it is always a pleasant event for her friends, nevertheless.

If she says, "Why, this old thing is two years old!" you need only answer,

"It looks like a new hat to me. It reminds me of one I saw in Life magazine last week." And it does, too. After all, there is a limit to the hideous shapes which can be devised using only three dimensions.

If she persists, "You saw me in this hat last week," then you can answer, "I don't remember seeing it. I must have been looking at your face," thereby winning trick, game, and rubber.

(If you are sure of your ground, very sure, you can say "legs" or "ankles," instead of "face." Eut keepyour hands off the women. Don't mix your love life with your political work. Many politicians have - and it frequently lands them in retirement. Emulate the troubadour who sang the praises of his fair lady but never laid a finger on her.)

When a man deals with a man it is not necessary to compliment him on his clothes, but if you feel like it, go right ahead. They like it, too. But the easiest approach is to ask him about his business, then listen attentively. You surely will learn something - and you will impress him as a man of intelligence, well worth knowing.

I will not venture to tell women how to flatter men. The woman who does not know how to flatter a man and make him believe it is already embalmed.

There are many opportunities for legitimate praise in the course of a dub's activities. Be liberal with such remarks as, "That was a fine suggestion. Will someone put it in the form of a motion?" or, "Good speech you made tonight, Charlie. You certainly told them," and, "Mrs. Macintosh contributed the cake you see over by the coffee cups. Homemade."

Possibly the most important thing you can do to make yourself liked, aside from the elementary necessity of speaking Co people and telling them you are glad to see them, is to get their names right. A name may be an arbitrary symbol, but it does not feel that way to its owner.

I've heard many people say that they could never be in politics because they can't remember names. But you can - look, compadres, you know about 50,000 English words, or more, all of them arbitrary symbols; you have memorized hundreds of mathematical relationships in order to get through eighth grade; you know street names and land marks without limit-is it impossible for you to associate a name with a human face?

his possible and here is how it is done - here is how I do it and I have a memory like a pocket with a hole in it; I forget my own wedding anniversary.

When you are introduced, look the man in the eye and repeat his name and ask, "Is that the way you pronounce it, Mr. Lovell?"

He will either correct you, or agree. Then spell it and let him correct you. Respell it and pronounce it. (All this time you are looking at his face and listening to his voice.)

If possible, add, "I knew some people named Lovell in Grinell, Iowa. Cousins of yours, maybe?"

His remark will be something like, "Could be. There are Lovells all through the middle west. We're a big tribe."