You won't be fired. Later you will hear that this bargain-counter Boss Tweed is letting it be known all over town that poor old Upright is heading for a sad fall since he has chosen to trust his career to the amateurish hands of That Fool Woman. This is good; it lulls the opposition without interfering with your work.

There will be the crackpot, the confirmed trouble maker, and the tired liberal. The first two need no description - give them the bum's rush in any way you can. The last, like Mrs. Much-Married, has been there so often the thrill is gone. He knows the frailty of human nature - and that's all he knows. He would like to see you win-but you won't, you know. Anyhow does it make any real difference? Upright is a fine man and he is glad to do what he can for him, welcoming people at headquarters, and lending the benefit of his advice and experience -just to help out Old Pal Upright.

Use the stamp-licking routine on him. After a bit he will go back to his ivory tower and let the grown-ups get on with the work.

You are going to get sick of it. Not only will your patience be worn thin by the volunteer who will do anything except work, you will be driven to distraction by the arrogance of pressure groups, made heartsick by the outright sell-out, and astonished and hurt by dirty tricks ranging from torn-down signs to the complete lie, the planted scandal, and the falsified document.

But keep your temper and stay cheerful. The troubles will be more than off-set by the priceless privilege of close association with the loyal and untiring. Even if you lose, this alone will make it all worthwhile.

Publicity: You must have professional help if it can possibly be obtained. Publicity is an involved profession; even if I understood all about it, which I don't, this whole book could be devoted to it without considering all the angles.

If you are forced to work without a publicity man, a few rules of thumb may save you from some of the more gross errors.

Use just one picture of your candidate and make it a trademark. Don't let Mr. Upright nor his wife do the picking; get a group consensus on effectiveness, not beauty nor accuracy oflikeness. Make one cut serve as far as possible. A 50-line sateen is about top for newsprint paper; slick paper can stand as high as 90 lines.

Small newspapers can use pulp mats from the cut. They are cheap.

All other things being equal, use the union bug on all your printing including your stationery and your candidate's cards. If non-union printing can be obtained as a donation, consider the probable effect in your district as well as the political beliefs of your candidate. If you believe in unionism the matter is settled automatically, of course.

The large, or 24-sheet, signboards are associated in the public mind with heavy campaign contributions and slush funds. In fact they are not very expensive but the overtone of graft is against them. Outdoor advertising companies also rent small boards, 6-sheet and 3-sheet, which are less expensive and more effective. Even the most pinch-penny campaign can usually afford a good coverage of these smaller boards for the last month of die campaign. You don't need them earlier.

There is an optical illusion, which I do not understand, but which calls for using a much smaller proportional amount of blank area on a signboard than one uses on a printed page or ad. The lay-out which looks perfect when you prepare it in miniature looks strangely anemic on a signboard. Use larger letters and fill up more of the blank. Better yet, get it done professionally.

Don't try to say much on a sign. Make it brief, then make it briefer.

Never mention your opponent's name on signboards, in ads, nor in literature. Train your workers never to mention him by name - call him the opposition candidate if forced to refer to him at all. Don't let Mr. Upright speak his name, even when referring to him.

If your district is large and has a low-powered radio station with a good local following you may want to hire spot plugs, to be scattered through the day's programs. Make them short - five to ten seconds - and have several different wordings, all simple. Careful phrasing will permit you to use Mr. Upright's name three times in a ten-second plug. Here is a rather inane example:

"Attention, please - a message from Jonathan Upright. Mr. Upright urges you to vote in the primary next Tuesday - the Jonathan Upright for Congress Citizen's Committee."

Don't make them so frequent as to annoy.

The primary purpose of all political publicity is not to persuade but to fix the name and the office in the subconscious by repetition and, secondly, to let your friends know that they are not alone - to encourage them. The use of signboards and radio plugs does very little in direct vote-getting, but it does let your friends know that there is a campaign going on. They see the signs, they hear the plugs, and it warms their hearts. They say to themselves, whether they be workers or simply voters who are willing to support your man, "Well-this looks like action: Maybe we got a chance."

It isn't action, save for a few who will climb on anything that looks like a bandwagon, but enough display advertising to put on a brave front is necessary in the latter part of any campaign - to warm cold feet

The purchase of display advertising has a marked effect on what publicity stories a newspaper will run for your candidate, even with most of the large metropolitan dailies. With the small, local papers which publish once or twice a week the customary rule is an inch for an inch, advertising versus publicity story. A friendly editor of such a small paper may give you the ad free, provided you will keep it to yourself so as not to jeopardize his revenue from other candidates.

Editors and staff men will help you with lay-outs and with the wording of your publicity stories, even if they don't back your man, if you will ask for help and show that you don't think you know it all. "Frankly, it stinks," should be music to your ears; you are about to receive some practical professional advice, free.

People like and respect persons they have helped; it's more common than gratitude.

Large display ads in small newspapers may be a cheaper way of getting full coverage than the blanket distribution of literature. By "large" I mean up to two columns, halfa page high. If you have more money, repeat the dose rather than increasing the size.

Try to split your advertising budget among all your district editors unless a paper is actively against you. Even then it may be wise to use it if it offers the only means of reaching some area.

Newspaper ads can eat you out of house and home. The political effect of newspapers is problematical and is much less than the newspapermen think. Remember that Mr. Roosevelt won four times with about 90% of the press against him. Remember that, even if you are a Republican, and don't be stampeded into building your campaign around newspapers. A strong newspaper campaign can make you think you are winning when you are actually taking a severe licking. (See Sampling a District below.) You can win with every paper in your district against you.

The automobile sticker is good because it constitutes a personal endorsement and is cheap. Even better, and still in the economy class, is the bumper strip sign for automobiles. They can be homemade - there is a silk-screen stencil process which you can learn from any sign maker. The printed ones are cheap, however, and come with tin strips to fasten them to the bumpers. Homemade ones may be attached with large rubber bands or with string. They make a brave display and are read by everyone who sees them-which is not true of stationary signs. Your precinct workers, at least, should carry such signs, fore and aft, on their automobiles.

One-sheets, half-cards, and quarter-cards can be tacked up all over the district by your precinct workers without slowing up their doorbell-pushing. There are frequently local post-no-bills ordinances but they are rarely enforced.