As is suggested by the sample bug report I quoted earlier, people who work for Be, and developers who write code for BeOS, seem to be enjoying themselves more than their counterparts in other OSes. They also seem to be a more diverse lot in general. A couple of years ago I went to an auditorium at a local university to see some representatives of Be put on a dog-and-pony show. I went because I assumed that the place would be empty and echoing, and I felt that they deserved an audience of at least one. In fact, I ended up standing in an aisle, for hundreds of students had packed the place. It was like a rock concert. One of the two Be engineers on the stage was a black man, which unfortunately is a very odd thing in the high-tech world. The other made a ringing denunciation of cruft, and extolled BeOS for its cruft-free qualities, and actually came out and said that in ten or fifteen years, when BeOS had become all crufty like MacOS and Windows 95, it would be time to simply throw it away and create a new OS from scratch. I doubt that this is an official Be, Inc. policy, but it sure made a big impression on everyone in the room! During the late Eighties, the MacOS was, for a time, the OS of cool people-artists and creative-minded hackers-and BeOS seems to have the potential to attract the same crowd now. Be mailing lists are crowded with hackers with names like Vladimir and Olaf and Pierre, sending flames to each other in fractured techno-English.

The only real question about BeOS is whether or not it is doomed.

Of late, Be has responded to the tiresome accusation that they are doomed with the assertion that BeOS is "a media operating system" made for media content creators, and hence is not really in competition with Windows at all. This is a little bit disingenuous. To go back to the car dealership analogy, it is like the Batmobile dealer claiming that he is not really in competition with the others because his car can go three times as fast as theirs and is also capable of flying.

Be has an office in Paris, and, as mentioned, the conversation on Be mailing lists has a strongly European flavor. At the same time they have made strenuous efforts to find a niche in Japan, and Hitachi has recently begun bundling BeOS with their PCs. So if I had to make wild guess I'd say that they are playing Go while Microsoft is playing chess. They are staying clear, for now, of Microsoft's overwhelmingly strong position in North America. They are trying to get themselves established around the edges of the board, as it were, in Europe and Japan, where people may be more open to alternative OSes, or at least more hostile to Microsoft, than they are in the United States.

What holds Be back in this country is that the smart people are afraid to look like suckers. You run the risk of looking naive when you say "I've tried the BeOS and here's what I think of it." It seems much more sophisticated to say "Be's chances of carving out a new niche in the highly competitive OS market are close to nil."

It is, in techno-speak, a problem of mindshare. And in the OS business, mindshare is more than just a PR issue; it has direct effects on the technology itself. All of the peripheral gizmos that can be hung off of a personal computer--the printers, scanners, PalmPilot interfaces, and Lego Mindstorms--require pieces of software called drivers. Likewise, video cards and (to a lesser extent) monitors need drivers. Even the different types of motherboards on the market relate to the OS in different ways, and separate code is required for each one. All of this hardware-specific code must not only written but also tested, debugged, upgraded, maintained, and supported. Because the hardware market has become so vast and complicated, what really determines an OS's fate is not how good the OS is technically, or how much it costs, but rather the availability of hardware-specific code. Linux hackers have to write that code themselves, and they have done an amazingly good job of keeping up to speed. Be, Inc. has to write all their own drivers, though as BeOS has begun gathering momentum, third-party developers have begun to contribute drivers, which are available on Be's web site.

But Microsoft owns the high ground at the moment, because it doesn't have to write its own drivers. Any hardware maker bringing a new video card or peripheral device to market today knows that it will be unsalable unless it comes with the hardware-specific code that will make it work under Windows, and so each hardware maker has accepted the burden of creating and maintaining its own library of drivers.

MINDSHARE

The U.S. Government's assertion that Microsoft has a monopoly in the OS market might be the most patently absurd claim ever advanced by the legal mind. Linux, a technically superior operating system, is being given away for free, and BeOS is available at a nominal price. This is simply a fact, which has to be accepted whether or not you like Microsoft.

Microsoft is really big and rich, and if some of the government's witnesses are to be believed, they are not nice guys. But the accusation of a monopoly simply does not make any sense.

What is really going on is that Microsoft has seized, for the time being, a certain type of high ground: they dominate in the competition for mindshare, and so any hardware or software maker who wants to be taken seriously feels compelled to make a product that is compatible with their operating systems. Since Windows-compatible drivers get written by the hardware makers, Microsoft doesn't have to write them; in effect, the hardware makers are adding new components to Windows, making it a more capable OS, without charging Microsoft for the service. It is a very good position to be in. The only way to fight such an opponent is to have an army of highly competetent coders who write equivalent drivers for free, which Linux does.

But possession of this psychological high ground is different from a monopoly in any normal sense of that word, because here the dominance has nothing to do with technical performance or price. The old robber-baron monopolies were monopolies because they physically controlled means of production and/or distribution. But in the software business, the means of production is hackers typing code, and the means of distribution is the Internet, and no one is claiming that Microsoft controls those.

Here, instead, the dominance is inside the minds of people who buy software. Microsoft has power because people believe it does. This power is very real. It makes lots of money. Judging from recent legal proceedings in both Washingtons, it would appear that this power and this money have inspired some very peculiar executives to come out and work for Microsoft, and that Bill Gates should have administered saliva tests to some of them before issuing them Microsoft ID cards.

But this is not the sort of power that fits any normal definition of the word "monopoly," and it's not amenable to a legal fix. The courts may order Microsoft to do things differently. They might even split the company up. But they can't really do anything about a mindshare monopoly, short of taking every man, woman, and child in the developed world and subjecting them to a lengthy brainwashing procedure.

Mindshare dominance is, in other words, a really odd sort of beast, something that the framers of our antitrust laws couldn't possibly have imagined. It looks like one of these modern, wacky chaos-theory phenomena, a complexity thing, in which a whole lot of independent but connected entities (the world's computer users), making decisions on their own, according to a few simple rules of thumb, generate a large phenomenon (total domination of the market by one company) that cannot be made sense of through any kind of rational analysis. Such phenomena are fraught with concealed tipping-points and all a-tangle with bizarre feedback loops, and cannot be understood; people who try, end up (a) going crazy, (b) giving up, (c) forming crackpot theories, or (d) becoming high-paid chaos theory consultants.


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