China, censorship
growth of
legal compliance, examples of
Glocer, Tom
on Reuters financial results
Gmail
ads, word matching method
privacy concerns
advertising. See Google advertising
Android
AOL deal
CEO, search for
Chrome browser
and cloud computing
corporate headquarters. See Mountain View Googleplex
data centers
democratizing impact of digital
“don’t be evil” slogan
dot-com bust, impact on
employees. See Google employees; Google engineers
Fortune ranking of
founders of. See Brin, Sergey; Page, Larry
Gmail started
going public. See Public offering
Google Health
Google Voice
green initiatives
growth of
home page/logo, design of
idealism of founders
incorporation of
initiatives (2008)
investors, initial
lawsuits against. See Lawsuits
losses (1999-2000)
management. See Management at Google
mission of
monetizing, problems of
monetizing solutions
office space, in beginning
and old media. See Old media
PAC of
press conference, first
recession of 2008, impact on
strategy
societal contribution of
threats to
Washington office
as wave maker
and wisdom of the crowds approach
YouTube
Google advertising
AdSense
AdWords
Analytics
CNET dispute
consumer data, misuse of
consumers, data collection on. See Data collection by Google; Privacy
CPC (cost per click)
development of
DoubleClick
effectiveness of ads, measuring
future pressures
in Gmail
Gmail problem
Google Ad Planner
Google as Big Brother view
Google Audio Ads
Google News
as Google option
Google policy
Google Print Ads
Google TV Ads
and Google values
Google viewpoint on
importance to Americans
initial resistance to
method, advantages of
on mobile devices
network effect
versus old media ads. See Advertising, traditional; Old media
and Patriot Act
privacy versus user trust
revenues
sales force
syndication of ads
and YouTube
Google Analytics, function of
Google Audio Ads
Google Books
Google Book Search
Google Checkout
Google Content Network
Google Desktop
Google Desktop Search
Google Docs
Google Earth
Google employees
dog policy
engineering staff. See Google engineers
and Google culture
hiring practices
leaving Google
loyalty to founders
millionaires and stock price
motivational methods
perks/benefits to
salaries
stock options to
strategists/sales force
TGIF
20 percent time
Google engineers
initial hires
limitations of
management of
as noncommunicators
product strategy meetings, example of
recruitment of
role of
salaries
working together, success of
Google Flu Trends
Google Foundation
Google Founders Award
Google Health
Google Maps
privacy issue
Google News
ads on
complaints against
invention of
number of news sites
revenues
wire services, settlement with
Googleplex. See Mountain View Googleplex
Google Print Ads
Google Product Search
Google Product Strategy (GPS) reviews
role at Google
Google Scholar
Google Search
and advertising. See Google advertising
cookies, use by Google
as default search for browsers
development of
future threats
mechanism of
on mobile devices
name, choosing
versus other search engines
PageRank
Google Ventures
“Google Version 2.0: The Calculating Predator,”
Google Video
Google Voice
Googzilla concept
Gore, Al
on Apple board
and Google
Google, view of
on Steve Jobs
Gotlieb, Irwin
on ads and smart phones
career of
on misuse of data
observations on Google
outlook for future
GoTo
GrandCentral
Gravel, Mike
Green initiatives
Gross, Bill
Grouf, Nick
Group M
Hands Off the Internet
Harik, George
Hashim, Smita
Health records, Google Health
Hecht, Albie
Heiferman, Scott
Hennessy Stanford L.
Herskovitz, Marshall
Hiring practices
Hirschhorn, Jason
Holden, Richard
Hölzle, Urs
Horowitz, Ben
Horvath, Jane
Huber, Jeff
Hulu
Hurley Chad
Hybrid sites
Idealism
of founders
and tech companies
Iger, Robert
Initial public offering (IPO). See Public offering
Inktomi
Innovation
Google as wave maker
Innovator’s Dilemma
and 20 percent time
Intel
Investors in Google
InVidi
iPhone
Android as competitor
on mobile devices
iPod
iTunes
Disney licensing deal
show/movie licensing on
Iyer, Bala
Jarvis, Jeff
Jobs,Steve
and Campbell
clarity of
compared to Google founders
*and Disney
See also Apple
Johnson, Kevin
Joost.com
Journalism Online
Junglee
Justice Department. See Federal government
Kamangar, Salar
Karmazin, Mel
first visit to Google
on Google ads
on new media
satellite radio problems
Katzenberg, Jeffrey
Kedar, Ruth
Kelly, Kevin
Kennedy, Jim
Keywords
advertiser bidding on
advertising relevance to
Khosla, Vinod
Kindle
Kleiner Perkins Caufield Byers
Knol, encyclopedia
Kordestani, Omid
on expansion of Google
as Google billionaire
on Google founders
role at Google
Kotick, Bobby
games business in China
Krane, David
Lack, Andrew
Lashinsky Adam
Law of increasing returns
Lawsuits
Authors Guild
Viacom
Yahoo
Lee, Alissa
Lee, Kwan
Lemann, Nicholas
Lerer, Kenneth
Lessig, Lawrence
Levinson, Arthur
Libraries
book digitization partners
complaints against Google
Link analysis
Lippman, Andrew B.
Lively
Loudcloud
Lunar X Prize
McAndrews, Brian
McCaffrey Cindy
McCain, John
MacFarlane, Seth
Mack, Connie
McNamee, Roger
Magazines/magazine ads
decline of
online, increase in readers
outlook for future
Mahalo.com
Malseed, Mark
Management at Google
as controlled chaos
emulation by others
executive management meetings
as networked management
orchestra conductor metaphor
Stanford University as model
structure, development of
turnover 2009,
weaknesses
See also Schmidt, Eric
Marketing companies
Massage program
Mayer, Marissa
dating Page
on Google founders
hiring of
role at Google
Media companies
Innovator’s Dilemma trap
wave makers versus wave riders
See also New media; Old media
Meeker, Mary
Meetings
executive management
product strategy
Mehdi, Yusuf
Metered payments
Micropayments
Microsoft
anti-Microsoft tribe
Bing search engine
Cashback failure
criticism of Google
and Facebook
versus Google
Live Search
monopoly charges
Passport and personal data
profit-making mission
Yahoo bid
Millard, Wenda Harris
Mills, Elinor
Mobile phones
Android platform
Google Voice
new media ventures of