129 Google acquired fifteen smaller digital companies: financial results for 2005 available on Google.com.

129 The circulation of daily newspapers… fall more steeply: Newspaper Association of America Web site.

129 falling 20 percent on average: Dick Edmonds, ”A Bad Year for Newspaper Stocks-a Worse Year for the Gray Lady“ Poynter Online, January 12, 2006.

130 U.S. content and software companies lost: Alan Cane, ”Attacking the Pirates,“ Financial Times, February 28, 2007.

130 About one billion songs per month: Ethan Smith, ”Sales of Music, Long in Decline, Plunge Sharply,“ Wall Street Journal, March 21, 2007.

130 ”I don’t believe they have any incentive“: author interview with Sir Howard Stringer, February 8, 2008.

130 three years earlier, in 2002: National Cable and Telecommunications Association.

130 The radio industry was also squeezed: ”Digitalization of the Media Industry: How Close to a Tipping Point?,“ The Kreisky Media Consultancy May 6, 2006.

131 concern about ”market power“: author interview with Irwin Gotlieb, June 2, 2008.

131 ”In Google’s 2004 annual report“: Annual 2004 report to shareholders from Larry Page and Sergey Brin, spring of 2005.

131 the founders gave old-media executives more cause for concern: annual letter to shareholders from Larry Page and Sergey Brin, 2004.

132 ”We told the pilots to head to London “: author interview with Sergey Brin, March 26, 2008.

132 ”he offered a number“: author interview with Jonathan Miller, February 12, 2008.

133 Microsoft spurned the advice: Robert A. Guth, ”Microsoft Bid to Beat Google Builds on a History of Misses,“ Wall Street Journal, January 16, 2009.

133 ”thinking they had the deal done“: author interview with Tim Armstrong, February 28, 2008

133 Google and AOL reached agreement: Google and Time Warner AOL press release, December 20, 2005.

134 ”so fearful of Google“: Mylene Mangalindan and Robert A. Guth, ”EBay Talks to Microsoft, Yahoo About a Common Foe: Google,“ Wall Street Journal, April 21, 2006.

134 ”more like us than anyone“: Fred Vogelstein interview with Bill Gates, Fortune, April 18, 2005.

134 If a user searched Tianamen Square: Peter Bazalgette, Guardian, August 17, 2008.

134 Four years later, at Google’s annual shareholder meeting: meeting on Google campus, May 8, 2008.

135 comply with the government of Thailand: Seth Mydans, ”Agreeing to Block Some Videos, YouTube Returns to Thailand,“ New York Times, September 1, 2007.

135 ”There is no question“: Elliot Schrage testimony before the Committee on International Relations of the U.S. House of Representatives, February 15, 2006.

135 ”It took me awhile“: author interview with Eric Schmidt, April 1, 2009.

136 ”CNET was banished“: Planet Google, Randall Stross, September 2008.

137 ”Because it was last minute“: author interview with Sergey Brin, March 26, 2008.

137 The Washington Post depicted the poor reception as a snub: Arshad Mohammed and Sara Kehaulani, ”Google is a Tourist in D.C., Brin Finds,“ Washington Post, June 7, 2006.

137 ”composed of ideological technologists“: author interview with Elliot Schrage, October 12, 2007.

138 ”One can make the argument“: author interview with Elliot Schrage, September 19, 2008.

138 ”in an important way, they are the same“: author interview with Lawrence Lessig, September 11, 2007.

144 sixteen million monthly visitors; that number would quadruple over the next fourteen months: ComScore, BusinessWeek, November 5, 2007.

144 ”Sumner told Tom he did not want to get into a bidding war“: Julia Angwin, Stealing Myspace: The Battle to Control the Most Popular Website in America, Random House, 2009.

144 ”I think we have replaced MTV“: Tom Anderson in Der Spiegel, cited in Bill Wise, Search Insider, January 22, 2007, and Lotta Holmström in Grassroot Media, January 21, 2007.

145 ”I left“: author interview with Albie Hecht, January 15, 2008.

146 2005 study of media usage: ”Generation M: Media in the Lives of 8-18 Year-Olds,“ A Kaiser Family Foundation Study, March 2005.

146 A later study: Forrester Research report chart on YouTube and Internet use, Wall Street Journal, November 19, 2008.

147 Jason Hirschhorn was another Viacom refugee: author interviews with Jason Hirschhorn, February 12 and 21, 2008, and e-mail exchanges, March 2009.

149 Marc Andreessen has spent much of his life… an investor and board member: author interviews with Marc Andreessen, May 9, 2007, and June 9, 2008.

150 They named the site Ning: author interview with Andreessen, March 30, 2009.

150 ”I wouldn’t be sitting here without him“: author interview with Gina Bianchini, September 15, 2008.

150 ”You can talk about the economy“: author interview with Ben Horowitz, February 20, 2009.

152 thirty-four million monthly viewers: Nielsen/NetRatings, August 2006.

152 ”When we started“: author interview with Chad Hurley September 11, 2007.

153 ”If that works“: author interview with Eric Schmidt, June 11, 2008.

153 ”Right now“: Steve Ballmer Q amp;A with the editors of Business Week, October 11, 2006.

153 thirteen of the twenty most popular videos: Kevin J. Delaney and Matthew Karnitschnig, Wall Street Journal, February 21, 2007.

153 ”There are some issues with YouTube“: Redstone on Charlie Rose, quoted in the New York Times, October 10, 2006.

153 ”They can buy anything“: author interview with Irwin Gotlieb, June 2, 2008.

154 ”YouTube was an admission by Google“: author interview with Danny Sullivan, March 20, 2008.

154 ”They didn’t value our content“: author interview with Jeff Zucker, April 25, 2008.

154 ”Every time we thought we came down“: author interview with Phillipe Daumann, May 1, 2007.

155 ”no revenue at the time“: author interviews with Eric Schmidt, October 8, 2007, and June 11, 2008.

155 ”give the majority of revenue to them“: Larry Page at a small press lunch attended by the author, May 10, 2007.

155 ”theft“: author interview with Phillipe Daumann, May 15, 2008.

155 ”it gets redistributed“: author interview with Jeff Bewkes, April 10, 2008.

156 ”I don’t need somebody else to say“: author interview with Phillipe Daumann, May 15, 2008.

156 willing to believe that Google ”was well intentioned“: author interview with Jeff Bewkes, April 10, 2008.

156 ”You either find a way“: author interview with Albie Hecht, January 15, 2008.

157 ”Content is where people spend their time“: author interview with Herbert Allen III, January 24, 2007.

157 ”I figured that if things go well“: author interview with Robert Iger, May 17, 2007.

157 ”The first thing I did“: author interview with Robert Iger, May 17, 2007.

158 $44 million in revenues in 2006: ”Spotlight on Television 2.0 Leaders: The Walt Disney Company,“ IP Media Monitor, October 2006.

159 ”the issue of the moment“: author interview with Steven Rattner, April 24, 2007.

159 would spread CBS content: author interviews with Les Moonves, June 12, 2007 and April 7, 2008.

159 proposed agreement with Yahoo: author interview with Jeff Fager, September 11, 2008.

161 ”I think Quincy is one of the most advanced thinkers“: author interview with David Eun, June 12, 2008.

161 He cut it, though, for his first job: author interviews with Quincy Smith, January 23, April 9, June 9, and June 24, 2008.

163 CBS clips got twenty-nine million views: CBS press release, November 21, 2006.

164 ”When you’re a small company“: Eric Schmidt, quoted in ”Google Gets Friendly,“ Jeremy Caplan, Time, October 1, 2006.

164 ”duplicate detection“: Google News announcement, August 31, 2007.

165 The average daily circulation: Audit Bureau of Circulation, October 2006.