Andrew Marr [in vision, facing camera]:

Today we’re going to consider the question of salmon fishing, which makes a refreshing change. More specifically, we are going to talk to Prime Minister Jay Vent about salmon fishing in the Yemen. Earlier this week I spoke to the prime minister about this at Number 10 Downing Street.

Studio link to 10 Downing Street. Shot of prime minister and Andrew Marr seated in armchairs opposite each other, a table with a bowl of roses between them.

Andrew Marr:

Prime Minister, isn’t the very thought of salmon fishing in the Yemen an idea from way out on the lunatic fringe?

Jay Vent:

You know, Andy, sometimes someone comes up with an idea that is improbable but truly, truly heroic. I think that’s what we’ve got here, with my old friend Sheikh Muhammad. He has a vision.

Andrew Marr:

A lot of people, perhaps not knowing enough about it, would describe it as more of a hallucination than a vision.

Jay Vent [turns to camera]:

Yes, Andy, maybe to some people it does sound a little crazy, but let’s not be afraid of thinking outside the box. My government has never stepped away from challenging new ideas, as you know. You know, Andy, if you’d been a reporter when the first ship was built from iron rather than from wood…

Andrew Marr [faces camera]:

Sometimes it feels like I have been doing this job rather a long time, Prime Minister.

Jay Vent:

Ha ha, Andy. I think you get my point, though. My point is, it probably sounded a little crazy when someone said, ‘I’m going to build my next ship out of iron and not out of wood.’ It probably sounded a little crazy when someone said, ‘I’m going to lay this cable across the Atlantic and send telephone messages along it.’ People laughed, Andy. But now the world has been changed for the better and all because those people had that heroic, extra bit of vision.

Andrew Marr:

Yes, Prime Minister, that’s very interesting, but those were great inventions that changed the lives of millions of people. Salmon fishing in the desert sounds more of a minority sport. Isn’t a great deal of money going to be spent for no particular good reason? Why is your government supporting such an apparently bizarre project?

Jay Vent:

Andy, I don’t think that’s the question you should be asking.

Andrew Marr:

[inaudible]

Jay Vent:

I think the question you should be asking is, what can we do to improve the lives of those troubled people who live in the Middle East -

Andrew Marr [interrupts]:

Well, perhaps, Prime Minister, but that was not the question that I just asked. The question I…

Jay Vent [interrupts]:

…and, you know, Andy, isn’t it just a little bit special that we’re sitting here talking about changing a Middle Eastern country, and the lives of its people, so much for the better [camera on prime minister] without talking about sending out British troops and helicopters and fighter aircraft. Yes, we’ve done that in the past, because they’ve asked us to, some of them, and so we’ve had to. But now it is different. This time, we’re going to send out fish.

Andrew Marr:

So, is exporting live salmon to the Yemen now official government policy?

Jay Vent:

No, no, Andy. Not everything I do or say is official government policy. You chaps in the media attribute all sorts of powers to me, but life isn’t really like that. Official government policy is ultimately the business of Parliament. No, I’m merely sharing with you my personal view that the Yemen salmon project is rather a special project that I feel deserves some sympathy and encouragement. That’s not the same thing as official government support, Andy.

Andrew Marr:

And why do you personally support this project, Prime Minister. What is it that especially appeals to you about salmon fishing in the Yemen when there are so many other political and humanitarian crises that demand your attention?

Jay Vent:

Andy, you’re right that there is an endless list of problems out there that need dealing with. And no government has devoted so much of its time to global issues of the kind that you mention than mine has. But what’s so special about salmon fishing in the Yemen? Isn’t this project a different way forward? Isn’t it a form of intervention that is so much kinder and gentler and somehow…more transforming? Water in the desert? Isn’t that a powerful symbol of…

Andrew Marr:

[inaudible]

Jay Vent:

…of a different sort of progress? Yemeni tribesmen waiting for the evening rise by the side of a wadi with fishing rods in their hands. Isn’t that an image we’d rather have in our mind’s eye than a tank at a crossroads somewhere in Fallujah? Salmon smokeries on the edge of the wadis. The introduction of a gentle, tolerant sport that unites us and our Arab brethren in a new and deep way. A path away from confrontation.

All this is going to be achieved with the help of UK scientists. And that’s another thing: we’re a world leader in this fisheries science business. Thanks to the policy of this government. If we can manage to introduce salmon into the Yemen, where else can we do it? Sudan? Palestine? Who knows what new export opportunities this will open up, and not just for the scientists, but for our world-class manufacturers of fishing tackle, fishing wear and salmon flies.

So, you see, Andy, maybe it’s a little crazy as you say. And maybe, just maybe, it might work.

Andrew Marr [turns to camera, prime minister out of shot]:

Thank you, Prime Minister.

Interrogator:

Did that interview indicate official government support for the salmon project?

Peter Maxwell:

God, no. The boss was too clever to be pinned down like that. No, what he was trying to do was create a climate of approval for the project, and the impression that he, personally, liked the idea. It went down extremely well, that cameo speech. It made the news that night and stayed top of the news for several days in one form or another.

I can’t remember the rest of the interview but I remember that bit because I wrote a lot of it the night before, sitting downstairs in the kitchen at Number 10, cracking a bottle of Australian Chardonnay with Jay. And I remember the letters we got for the next few weeks from all the fishing rod manufacturers and wader manufacturers. We could have kitted out half the Cabinet with the free samples we got. As a matter of fact, I think we did.

Jay turned the media round with that interview. We had spun the story our way. We got good leaders in the Daily Telegraph and The Times. We even got a faintly patronising but not entirely negative leader in the Guardian. Suddenly the stories about dead bodies in the Middle East were on pages four and five. The front pages were about fish, and even the review and magazine sections were all doing pieces on fishing, what a wonderful sport it was and what terrific old characters fishermen were. They even interviewed the sheikh’s fishing guy up in Scotland, Colin McPherson. I talked to him myself at one point. I’ll come back to that later. I never understood a word the man said when I met him, and I imagine the journalists didn’t either, and just made the interviews up.

The important thing I want to say here is that, suddenly, Jay started to believe his own press. He started to believe it was his idea, it always had been his idea, just as it said in the newspapers. I think he half believed, although he never came out loud and said it, that he’d gone up to Sheikh Muhammad ibn Zaidi at some Number 10 reception and cocktail party and said, ‘Muhammad, hey, have you ever thought about salmon fishing? In the Yemen?’ That happened a few times with some of the stunts I organised for Jay. He took them over, and they became his ideas, his initiatives. I didn’t mind. That was the game. Shape the story, then step back into the shadows.