Professor Ramachandran's suggested 10 universal laws of art:

   1. Peak shift

   2. Grouping

   3. Contrast

   4. Isolation

   5. Perception problem solving

   6. Symmetry

   7. Abhorrence of coincidence/generic viewpoint

   8. Repetition, rhythm and orderliness

   9. Balance

  10. Metaphor

The first law, I call peak shift and to illustrate this I'll use a hypothetical example from animal behaviour, from rat psychology.

Imagine you're training a rat to discriminate a square from a rectangle. So every time it sees a particular rectangle you give it a piece of cheese. When it sees a square you don't give it anything. Very soon it learns that the rectangle means food, it starts liking the rectangle - although you're not supposed to say that if you're a behaviourist. And it starts going towards the rectangle because it prefers the rectangle to the square.

But now the amazing thing is if you take a longer skinnier rectangle and show it to the rat, it actually prefers the longer skinnier rectangle to the original rectangle that you taught it. And you say: Well that's kind of stupid. Why does it prefer a longer skinnier rectangle rather than the one you originally showed it? Well it's not stupid at all because what the rat is learning is a rule - Rectangularity. And of course therefore if you make it longer and skinnier, it's even more rectangular. So it says: "Wow! What a rectangle!" and it goes towards that rectangle.

Now you say: Well, what's that got to do with art?

Well let's think about caricature. What do you do in a caricature? Supposing you want to produce a caricature of Maggie Thatcher or a caricature of Nixon, what do you do? You take Nixon's face and you say: What's special about his face? What makes him different from other people. So what you do is you take the mathematical average of all male faces and you subtract it from Nixon's face. And you get the big bulbous nose and the shaggy eyebrows. And then you amplify it. And then you get an image that looks even more like Nixon than Nixon himself. Now if you do it just right you get great portraiture, even a Rembrandt. But if you overdo it you get caricature, it looks comical. But it still looks even more like Nixon than the original Nixon. So you're behaving exactly like that rat.

But what's it got to do with the rest of art. Let's go back to the Chola bronze of Parvati. Let's talk about Indian art. Well the same principle applies. How does the artist convey the very epitome of feminine sensuality? What he does is simply take the average female form, subtract the average male form - you're going to get big breasts, big hips and a narrow waist. And then amplify it, amplify the difference. And you don't say: "My God, it's anatomically incorrect". You say: "Wow! What a sexy goddess!"

But that's not all there is to it because how do you bring in dignity, poise, grace?

Well what you do is something quite clever, what the Chola bronze artist does is something quite clever. There are some postures that are forbidden to a male. I can't stand like that even if I want to. But a woman can do it effortlessly. So what he does is he goes into an abstract space I call "posture space", and then subtracts the average male posture from the female and then exaggerates the feminine posture - and then you get elegant triple flexion - or tribhanga - pose, where the head is tilted one way, the body is tilted exactly the opposite way, and the hips again the other way. And again you don't say: "My God, that's anatomically inappropriate. Nobody can stand like that." You say: "My God! It's gorgeous. It's beautiful! It's a celestial goddess". So the image is extremely evocative and it's an example of the peak shift principle in Indian art.

OK, this is all about faces and caricatures and bodies and Chola bronzes. That seems quite reasonable, but what about the rest of art? What about abstract art? What about Picasso. What about semi-abstract art? What about impressionism, what about Cubism? Van Gogh? Monet? Henry Moore? How can my ideas even begin to approach some of those artistic styles?

To answer this question, you need to go and look at ethology, especially the work of Niko Tinbergen at Oxford more than fifty years ago. And he was doing some very elegant experiments on seagull chicks.

As soon as the herring-gull chick hatches, it looks at its mother. The mother has a long yellow beak with a red spot on it. And the chick starts pecking at the red spot, begging for food. The mother then regurgitates half-digested food into the chick's gaping mouth, the chick swallows the food and is happy. Then Tinbergen asked himself: "How does the chick know as soon as it's hatched who's mother? Why doesn't it beg for food from a person who is passing by or a pig?"

And he found that you don't need a mother.

You can take a dead seagull, pluck its beak away and wave the disembodied beak in front of the chick and the chick will beg just as much for food, pecking at this disembodied beak. And you say: "Well that's kind of stupid - why does the chick confuse the scientist waving a beak for a mother seagull?"

Well the answer again is it's not stupid at all. Actually if you think about it, the goal of vision is to do as little processing or computation as you need to do for the job on hand, in this case for recognizing mother. And through millions of years of evolution, the chick has acquired the wisdom that the only time it will see this long thing with a red spot is when there's a mother attached to it. After all it is never going to see in nature a mutant pig with a beak or a malicious ethologist waving a beak in front of it. So it can take advantage of the statistical redundancy in nature and say: "Long yellow thing with a red spot IS mother. Let me forget about everything else and I'll simplify the processing and save a lot of computational labour by just looking for that."

That's fine. But what Tinbergen found next is that you don't need even a beak. He took a long yellow stick with three red stripes, which doesn't look anything like a beak - and that's important. And he waved it in front of the chicks and the chicks go berserk. They actually peck at this long thing with the three red stripes more than they would for a real beak. They prefer it to a real beak - even though it doesn't resemble a beak. It's as though he has stumbled on a superbeak or what I call an ultrabeak.

Why does this happen?

We don't know exactly why, but obviously there are neural circuits in the visual pathways of the chick's brain that are specialized for detecting beaks as soon as the chick hatches. They fire when seeing the beak. Perhaps because of the way they are wired up, they may actually respond more powerfully to the stick with the three stripes than to a real beak. Maybe the neurons' receptive field embodies a rule such as "The more red contour the better," and it's more effective in driving the neuron, even though the stick doesn't look like a beak to you and me - or maybe even to the chick. And a message from this beak-detecting neuron now goes to the emotional limbic centres in the chick's brain giving it a big jolt and saying: "Wow, what a super beak!" and the chick is absolutely mesmerized.

Well now what's this got to do with art, you're wondering?

Well this brings me to my punch line of about art. What I'm suggesting is if those seagulls had an art gallery, they would hang this long stick with the three red stripes on the wall, they would worship it, pay millions of dollars for it, call it a Picasso, but not understand why - why am I mesmerized by this damn thing even though it doesn't resemble anything? That's what all of you are doing when you are buying contemporary art. You are behaving exactly like those gull chicks.