According to the black scholar Robert Alien, taking a look at Populism (Reluctant Reformers), Watson wanted black support for a white man's party. No doubt, when Watson found this support embarrassing and no longer useful, he became as eloquent in affirming racism as he had been in opposing it.

Still, Watson must have addressed some genuine feelings in poor whites whose class oppression gave them some common interest with blacks. When H. S. Doyle, a young black preacher who supported Watson for Congress, was threatened by a lynch mob, he came to Watson for protection, and two thousand white farmers helped Doyle escape.

It was a time that illustrated the complexities of class and race conflict. Fifteen blacks were lynched during Watson's election campaign. And in Georgia after 1891 the Alliance-controlled legislature, Alien points out, "passed the largest number of anti-black bills ever enacted in a single year in Georgia history." And yet, in 1896, the Georgia state platform of the People's party denounced lynch law and terrorism, and asked the abolition of the convict lease system.

C. Vann Woodward points to the unique quality of the Populist experience in the South: "Never before or since have the two races in the South come so close together as they did during the Populist struggles."

The Populist movement also made a remarkable attempt to create a new and independent culture for the country's farmers. The Alliance Lecture Bureau reached all over the country; it had 35,000 lecturers. The Populists poured out books and pamphlets from their printing presses. Woodward says:

One gathers from yellowed pamphlets that the agrarian ideologists undertook to re-educate their countrymen from the ground up. Dismissing "history as taught in our schools" as "practically valueless", they undertook to write it over-formidable columns of it, from the Greek down. With no more compunction they turned all hands to the revision of economics, political theory, law, and government.

The National Economist, a Populist magazine, had 100,000 readers. Goodwyn counts over a thousand Populist journals in the 1890s. There were newspapers like the Comrade, published in the cotton country of Louisiana, and the Toiler's Friend, in rural Georgia. Also, Revolution was published in Georgia. In North Carolina, the Populist printing plant was burned. In Alabama, there was the Living Truth. It was broken into in 1892, its type scattered, and the next year the shop was set afire, but the press survived and the editor never missed an issue.

Hundreds of poems and songs came out of the Populist movement, like "The Farmer Is the Man":… the farmer is the man

The Farmer is the man

Lives on credit till the fall

With the interest rates so high

It's a wonder he don't die

And the mortgage man's the one that gets it all.

The farmer is the man

The farmer is the man

Lives on credit till the fall

And his pants are wearing thin

His condition it's a sin

He's forgot that he's the man that feeds them all.

Books written by Populist leaders, such as Henry Demarest Lloyd's Wealth Against Commonwealth, and William Harvey Coin's Financial School, were widely read. An Alabama historian of that time, William Garrott Brown, said about the Populist movement that "no other political movement-not that of 1776, nor that of 1860-1861-ever altered Southern life so profoundly."

According to Lawrence Goodwyn, if the labor movement had been able to do in the cities what the Populists did in the rural areas, "to create among urban workers a culture of cooperation, self- respect, and economic analysis," there might have been a great movement for change in the United States. There were only fitful, occasional connections between the farmer and labor movements. Neither spoke eloquently enough to the other's needs. And yet, there were signs of a common consciousness that might, under different circumstances, lead to a unified, ongoing movement.

Norman Pollack says, on the basis of a close study of midwestern Populist newspapers, that "Populism regarded itself as a class movement, reasoning that farmers and workers were assuming the same material position in society." An editorial in the Farmers' Alliance spoke of a man working fourteen to sixteen hours a day: "He is brutalized both morally and physically. He has no ideas, only propensities, he has no beliefs, only instincts." Pollack sees that as a homespun version of Marx's idea of workers' alienation from his human self under capitalism, and finds many other parallels between Populist and Marxist ideas.

Undoubtedly, Populists, along with most white Americans, had racism and nativism in their thinking. But part of it was that they simply did not think race as important as the economic system. Thus, the Farmers' Alliance said: "The people's party has sprung into existence not to make the black man free, but to emancipate all men… to gain for all industrial freedom, without which there can be no political freedom…"

More important than theoretical connections were the Populist expressions of support for workers in actual struggles. The Alliance-Independent of Nebraska, during the great strike at the Carnegie steel plant, wrote: "All who look beneath the surface will see that the bloody battle fought at Homestead was a mere incident in the great conflict between capital and labor." Coxey's march of the unemployed drew sympathy in the farm areas; in Osceola, Nebraska, perhaps five thousand people attended a picnic in Coxey's honor. During the Pullman strike, a farmer wrote to the governor of Kansas: "Unquestionably, nearly, if not quite all Alliance people are in fullest sympathy with these striking men."

On top of the serious failures to unite blacks and whites, city workers and country farmers, there was the lure of electoral politics-all of that combining to destroy the Populist movement. Once allied with the Democratic party in supporting William Jennings Bryan for President in 1896, Populism would drown in a sea of Democratic politics. The pressure for electoral victory led Populism to make deals with the major parties in city after city. If the Democrats won, it would be absorbed. If the Democrats lost, it would disintegrate. Electoral polities brought into the top leadership the political brokers instead of the agrarian radicals.

There were those radical Populists who saw this. They said fusion with the Democrats to try to «win» would lose what they needed, an independent political movement. They said the much- ballyhooed free silver would not change anything fundamental in the capitalist system. One Texas radical said silver coinage would "leave undisturbed all the conditions which give rise to the undue concentration of wealth."

Henry Demarest Lloyd noted that the Bryan nomination was subsidized in part by Marcus Daly (of Anaconda Copper) and William Randolph Hearst (of the silver interests in the West). He saw through the rhetoric of Bryan that stirred the crowd of twenty thousand at the Democratic Convention ("we have petitioned, and our petitions have been scorned; we have entreated, and our entreaties have been disregarded; we have begged, and they have mocked when our calamity came. We beg no longer; we entreat no more, we petition no more. We defy them!"). Lloyd wrote bitterly:

The poor people are throwing up their hats in the air for those who promise to lead them out of the wilderness by way of the currency route.… The people are to be kept wandering forty years in the currency labyrinth, as they have for the last forty years been led up and down the tariff bill.

In the election of 1896, with the Populist movement enticed into the Democratic party, Bryan, the Democratic candidate, was defeated by William McKinley, for whom the corporations and the press mobilized, in the first massive use of money in an election campaign. Even the hint of Populism in the Democratic party, it seemed, could not be tolerated, and the big guns of the Establishment pulled out all their ammunition, to make sure.