Border-Lme Methods: Your district has hundreds of public and semi-public meetings in it during a campaign, most of them non-political. All of them are a possible source of new votes - but an attempt to cover all of them will result only in physical collapse.
Businessmen's luncheon clubs are worth the trouble if they can be fitted into the program. Your man has to eat lunch somewhere; he might as well eat it with the local Kiwanis Club, Rotary Club, or Chamber-of-Com-merce group, especially if the custom permits him to be introduced as a candidate, or if he can be permitted to speak for seven or eight minutes on a "non-political" aspect of public affairs. He will pick up a vote or two and lay a foundation for the final campaign.
Women's groups are not worth the trouble during a campaign unless the candidate can make a frankly political appearance and can attend without neglecting more direct campaigning. Usually he can meet more housewives in less time by punching doorbells - and on a much more selective basis.
Some of the new veterans' groups are openly political and show an aggressive intention to do something. The political directions of the veterans of World War II have not yet shaped up as this is written, but these groups must not be neglected. It appears likely that many of the most active political volunteer workers during the next decade will be young veterans.
I am sorry to note that there are many groups which are usually quite limited in outlook - some of the older veterans' organizations, labor groups, "taxpayers" groups, real estate groups, old-age pension groups, etc. Avoid appearing before such groups unless your candidate and you are honestly in sympathy with the particular special program of the group. I am neither endorsing nor condemning any of these groups, but it is impossible for a rational man to agree with all such groups since there is marked conflict between some of them. There is no need to waste your time going out of your way to make enemies, even if invitations are extended. Active support is only rarely forthcoming from such groups; instead your man will be asked to make flat commitments on a basis of "Whadda yuh going to do for us?"
A politician should make commitments; he should not be a mugwump, or a "know-nothing," but there is no ethical principle requiring him to drive across town for the purpose of refusing to make a commitment.
Many groups hold formal inquisitions for the purpose of examining all candidates to the end of preparing formal slates of endorsed candidates. In my opinion such a sober-minded procedure merits the respect of attendance even when you are reasonably certain of not receiving the endorsement of the group. This is quite different from being put on the spot in front of a crowd made up of a pressure group. The atmosphere of such an examination is usually judicial and urbane; your candidate has an opportunity to build respect for himself as a man even among those opposed to what he stands for, by making direct and honest answers to direct questions. If you ignore such groups as the German-American Bund (or its successors), the Communist Party, and the Ku Klux Klan, the residuum will probably merit your attention.
Many communities have non-partisan forums or study groups intended to increase popular knowledge of public affairs. They are not the source of many direct votes but are excellent places to meet and obtain the services of new volunteer workers among the serious, public-spirited persons who attend, as well as being worthy of support in principle.
Many political meetings are not worth much effort even when held in your own district Let the candidate attend such if his budgeted time and strength permit, otherwise attend them yourself or send a representative to speak briefly and to explain that the candidate can't be two places at one time. (It is not necessary to say that he is home in bed!) But your candidate should show up at as many political meetings as can be fitted into the more important direct campaigning. His appearance can be as short as ten minutes, then to another meeting, or home and early to bed.
The use of signs, the distribution of literature, and the place of newspapers will be discussed under "Publicity." These media are distinctly border-line; there are more ways to waste money using them than there are to get votes.
The Campaign Committee: You will have two campaign committees, the public or propaganda-purpose committee and the private or working committee; the first includes the second. The public committee will be as large as possible and will include everyone you can persuade to sign a card or a list which says, "I take pride in publicly endorsing the candidacy of Jonathan Upright for Congress," or some such, but does not say "and authorize the use of my name for advertising purposes" - or people won't sign it. You then use the list for advertising purposes anyhow for the suggested phrasing gives consent. The signers won't mind - it's just that the other phraseology looks too much like a contract Or you might say, "I take pleasure in serving on the campaign committee of- " with the explanation that the statement carries no explicit duties.
(Once in a while some person who carries water on both shoulders will sign the endorsements of two competing candidates. It eventually causes him embarrassment; he will call up and demand that you destroy, for example, your entire stock of stationery. He may threaten legal action. If you hold his signed endorsement, brush him off. "We can't do that, old man, unless you are willing to pay for printing the new lot No, really - tell you what - we'll draw a line through your name in red ink and mark it, 'Renegged.' How would that do?" Don't help him out of his hole and don't surrender his signed statement.)
This list of endorsers, the "committee," will be spread across the top, down the side, and eventually all over the back of your campaign stationery, and you may use it in display advertising. A personal endorsement from almost anyone is likely to drag in another vote or two. You may decide to suppress some names when you know that the persons concerned have numerous enemies and very few friends. This is legitimate; you have not contracted to use the names.
If caught out, I would take refuge in a social fib. "Your name isn't on the list? It must have been skipped when the list was copied for the printer. It's too late to add it, I'm afraid-that printing bill was $26. But I certainly will tell Mr. Upright that you wanted your name on his committee."
Follow your own conscience. My own will stand a few polite evasions when another person's feelings can be saved without damage to anyone.
The public committee will be headed by officers whose duties are nominal unless they serve in the same capacity on the working committee. These de facto honorary officers should be selected to be as broadly representative as possible and for maximum prestige. The following set-up would be ideal for the typical American community:
The Citizen's Committee for the Honorable Jonathan Upright, Candidate for Congress, Umpteenth District
Dr. Colin MacDonald, Chairman
Francis X. OToole, Secretary
Isadore Weinstein, Treasurer
Muriel T. Busybody, Field Director telephone Grant 0361
Mrs. Busybody (yourself) is the only working member of this list, although the others are all loyal supporters. The names have been selected by you as being conspicuously Protestant, Catholic, and Jewish. For maximum effect each gentleman should be very prominent, and highly respected in the community by all groups. If Dr. MacDonald is a prominent Presbyterian and Mason and a stylish physician noted for his charities, Mr. OTbole a distinguished lawyer and an active Knight of Columbus, and Mr. Weinstein both a Scout commissioner and well known in B'nai B'rith, then your cup runneth over.