The Kennedy Administration

Kennedy had pledged, during the 1960 election campaign, to “get the country moving again”—to get it out of the Eisenhower doldrums, to bring back

its vigor, to reinstill its pride, to reassert its leadership around the world, maybe even to get it into a dumbfounding, unwinnable war. And under the gracefully boyishly handsomely witty charmingness of his leadership, America began to do just that. Kennedy immediately set the tone in his inaugural address, in which he promised that the country would land a Peace Corps volunteer on the Moon, and ended with the stirring words of the famous challenge “Ask not what your country cannot do that you cannot do, nor what cannot be done by neither you nor your country, whichever greater.” The Kennedys also captivated the nation With their unique style, which soon earned the young administration the nickname “Camelot” (from the popular Broadway musical Guys and Dolls). The Kennedy style was an eclectic blend of amusing and graceful activeties that ranged from taking fifty-mile hikes to inviting cellist Pablo Casals to perform at the White House to playing touch football on the lawn. As the Kennedy mystique grew, the first family’s activities were widely imitated: Before long, millions of Americans were taking Pablo Casals on fifty-mile hikes. When he begged for a chance to rest, they laughed and threw footballs at him. Such was the vigor of the times.

So everything would probably have been ideal if the Red Communists had not decided to be their usual party-pooper selves by causing new international tension in the form of ...

The Bay Of Pigs

In 1960 there was considerable concern about the fact that Fidel Castro, a known beard-wearing Communist, had taken over Cuba, which is a mere ninety miles from Key West, Florida, site of America’s largest strategic stockpile of tasteless T-shirts. This alarmed the U.S. intelligence Community, whose crack team of analysts developed a Shrewd plan under which the U.S. would secretly train an army to invade Cuba; which then according to the plan, would cause the population to rise up in revolt and throw Castro out of power. This plan worked smoothly, with everything going exactly as planned, except the part about the population rising up in revolt, and so forth. It turned out that large segments of the population had already risen up in revolt just a short time earlier to put Castro into power, but unfortunately our intelligence community had misplaced the file folder containing this tidbit of information. So the invasion failed and the U.S. got some international egg on its face. But Kennedy took it with his usual boyishly witty graceful handsome charminghood, and the intelligence community, showing admirable spunk, quickly discovered an exciting new place to think up Shrewd plans about: Southeast Asia.

Once more everything seemed to be going pretty well, until, wouldn’t you know it, along came ...

The Berlin Crisis

This was caused when the Russians noticed that every morning approximately 173,000 East Berlin residents commuted to work in West Berlin, and every evening approximately 8 Of them commuted back. The Russians, showing the kind of subtle public-relations skills that have made them so popular everywhere they tromp, responded by building the Berlin Wall, which created a crisis that was not resolved until President Kennedy went over there in person and made the famous inspirational proclamation “Ich bin ein Berliner” (“I wish to see a menu”). This calmed international tensions, but only briefly, for in October 1962 a major event was to occur, an event that would become the focus of the world’s attention for several tense days. We refer, of course, to the World Series, in which the Yankees beat the Giants four games to three. Also, there was a Cuban missile crisis, which the United States won in the final minutes by going into a “prevent” defense.

Another shocking development that occurred at this time was that “Dick” Nixon reached such a low level of credibility with the voters that even California refused to elect him as governor. In his concession speech, Nixon told the press: “You won’t have Dick Nixon to kick around anymore,” prompting the reporters, in a fit of nostalgia, to batter him unconscious with their wingtips. This was widely believed to be the end of his career.

So by 1963, all things considered, the sixties seemed to be going pretty well. Which just goes to show that you can never tell, because except for the discovery of Aretha Franklin, the rest of the decade turned out to be ...

A Long String Of Bummers

First of all, Kennedy was assassinated, which was traumatic enough in itself but was made even worse by the fact that we never did find out for sure what happened, which means that for the rest of our lives we’re going to be opening People magazine and reading articles about Yet another conspiracy buff claiming to have conclusive proof that Lee Harvey Oswald was actually working for Roy Orbison or the Nabisco Corporation or whatever.

THEN we got President Lyndon Johnson, who tried his darnedest, by means of looking somber to the point of intestinal discomfort, to convey integrity, but who nevertheless made you think immediately of the large comically dishonest Warner Brothers cartoon rooster Foghorn Leghorn. Plus his wife—this is still difficult to believe even years later—was named “Lady Bird.” Johnson was nevertheless elected overwhelmingly in 1964, easily defeating Republican nominee Barry Goldwater, who turned out to be an OK guy but who at the time appeared to be perfectly likely to launch a nuclear first strike against, say, New York.

THEN we got into the Vietnam War, which is still causing arguments involving: the people who supported it but didn’t fight in it, versus the people who didn’t support it but did fight in it, versus the people who didn’t support it and didn’t fight in it, versus the people who supported it and might have had to fight in it if ever the Indiana National Guard had been called up, which was of course a distinct possibility, and so on.

THEN more people got assassinated and everybody started hating everybody and there were riots in the streets. THEN Gilligan’s Island was canceled.

So by 1968 things were really bad. They were so bad that it seemed impossible for them to get any worse, unless something truly horrible happened, something so twisted and sinister and evil that the human mind could barely comprehend it.

The Nixon Comeback

Yes. One day we turned on our televisions, and there he was, “Dick” Nixon, looking stronger than ever despite the holes in his suit where various stakes had been driven into his heart. He was advertised as a “new” Nixon with all kinds of amazing features, including an illuminated glove compartment and a secret plan to end the war in Vietnam, but of course he couldn’t tell the voters what it was, because then it wouldn’t have been a secret plan.

Nixon’s running mate was an individual named Spiro Agnew, whose principal qualification was that when You rearranged the letters of his name, You got “grow a penis” (Dick Cavett discovered this. Really.). Their campaign theme—we are not making this up—was “Law and Order.”

The Democrats, meanwhile, were in trouble. The war had become extremely unpopular, so President Johnson had decided not to seek reelection, which was an act of great statesmanship in the sense that nobody except maybe Lady Bird would have voted for him anyway. The process by which the Democrats decided who their new nominee would be was about as organized as a tub of live bait, culminating in the 1968 Chicago convention which consisted of spokespersons for about 253 major ideological factions giving each other the finger through clouds of tear gas. Out of this process emerged Hubert Humphrey, a nice man with a lot of solid experience and an unfortunate tendency to sound like Porky Pig, only not as dignified. On top of this, the Democrats had to contend with the candidacy of Alabama governor George Wallace, who appealed to what the political experts called “disaffected Democrats” defined as “Democrats missing teeth.”


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